Medical Marketing
Promoting your story and services to the mobile, social and search-savvy healthcare consumer.
Medical marketing services
marketing & advertising
In a busy, noisy, competitive world, it's not always easy to be heard. Our team can assess your practice's defining strengths and characteristics to establish your brand identity and communicate your message. Experienced in marketing and advertising strategies and tactics, our services include TV, radio, print, outdoor, social media, and web.
market research
Knowledge is power. A thorough understanding of your market, your customers, your competition, and your own business can make a real difference in your ability to be competitive. We can help you understand your market, customers, and competitors in a way that emphasizes your organization's key points of differentiation.
media outreach
Every institution, every practice, every person has a story to tell. Helping you to uncover your most newsworthy stories, we then develop a plan to disseminate that information through news releases and media pitches to media outlets. We can help identify and train people in your organization to speak with members of the media, and we can help you navigate the most prudent path during a crisis.
publications & collateral material
Attractive and informative brochures, flyers, and newsletters are a staple of every medical practice. They educate patients in your waiting room, expand your practice, and inform referring physicians about the important services you provide. Our team can help you revitalize your existing publications or re-imagine them in ways that more boldly capture and promote your brand. Consider building an online communication strategy that includes e-newsletters, blogs, and e-mail blasts.
internal communications
An effective marketing strategy also addresses your internal audiences. Organizations must spend appropriate time and resources cultivating and informing employees, key stakeholders, and others. As the "front door" to your customers, your internal team is one of your most significant audiences. We can help develop your internal communications strategies that build esprit de corps, loyalty, and customer service within your organization.
writing, editing & social media
If a message isn't sent in a clear and cogent manner, it may not be received. Our team includes professional writers and editors to help develop a wide variety of materials, including healthcare guidelines, treatment instructions, letters to patients or physicians, and nominations for prestigious awards. Transform your messages into effective interactive social media posts on Facebook, Twitter, LinkedIn, and others.
Let us help you with your next project. Contact us at info@gliamedia.com for more information.